Paru le 19/06/2024 | Broché V-228 pages
Professionnels
foreword Jean-Dominique Senard
Innovate to thrive in a shifting world ! That's the pressing call for businesses of all sizes and industries.
As challenges evolve, businesses need to adapt their strategies accordingly : innovation must be intertwined with the sustainable development imperative. Instead of focusing solely on products, processes, or technologies, innovation should also encompass business models. How can a business be created or reinvented while ensuring it operates within planetary boundaries and contributes to fulfilling fundamental human needs ? This book provides a fresh perspective on tackling this precise issue. By leveraging the 3 pillars of the business model, Odyssey 3.14 invites you to explore 14 directions to invent or reinvent your business model. The stakes are high : meeting present needs without compromising the ability of future generations to meet theirs. The book stands out not only for its original content but also for its innovative presentation. Each concept is showcased on a double-page spread, seamlessly blending theory with concrete examples, infographics, and photos. Whether you're a business leader, entrepreneur, manager, or student, you'll find in this book a stimulating innovation approach, from idea generation to concrete implementation. This second edition is enriched with new recent examples and features 50 real cases of business model invention or reinvention. Their aim is to ignite inspiration and prompt you to take action ! So, are you ready for the Odyssey ahead ?
Laurence Lehmann-Ortega earned her Master degree from HEC Paris, where she now serves as a professor of strategy. She completed her Ph.D. in business model reinvention, a field in which she specializes.
Hélène Musikas is a graduate of École Normale Supérieure and Telecom Paris. She has gained extensive experience through her international career at McKinsey, Bain, and Orange. She is currently an associate professor of strategy at HEC Paris.
Jean-Marc Schoettl is a graduate of ESCP Europe and holds a PhD. in organizational sciences from Paris Dauphine. His research focuses on strategy, specifically on business model innovation.
