Ambition at the heart of change

Ambition at the heart of change

A lesson in management from the South

Management is always reinventing and renewing itself, first and foremost within companies, especially at moments of high drama. With the author of this book having enjoyed unprecedented access to the very heart of Morocco's leading company - the Office chérifien des phosphates (OCP Group), a strategic global player in a highly competitive and sensitive industrial sector - what we have here is the story of an incredible transformation, with all of the ups and downs that corne with this kind of managerial adventure. The book provides the reader with a number of tools for understanding an extraordinarily complex process, one based on the radical, improbable and yet ultimately successful metamorphosis of a company that seemed stuck in its ways and lacking any room to manoeuvre.

This technically audacious and conceptually innovative lesson in management will be of interest to all executives and managers driven by a desire to weigh on events. It comes from one of the so-called « emerging » economies, countries that are now blazing new trails, including in the field of management, previously dominated by Western standards.