Rayon Vie politique
Berlusconi and the power of television : 2008-11

Fiche technique

Format : Broché
Nb de pages : 339 pages
Poids : 505 g
Dimensions : 16cm X 24cm
ISBN : 978-2-343-08871-6
EAN : 9782343088716

Berlusconi and the power of television

2008-11


Collection(s) | Diplomacy and strategy
Paru le
Broché 339 pages
published by the CEDS
Public motivé

Quatrième de couverture

Power and media are closely linked in any ideological political system, but Italy under three-term premier Silvio Berlusconi is a case apart. A businessman-turned-politician, one of the country's wealthiest men and owner of a vast media empire, Berlusconi became Italy's longest-serving post-war prime minister through his proficient use of television. While premier, he controlled 90 % of Italy's TV broadcasting, the best-selling newsweekly, a daily newspaper, over 40 periodicals and the largest publishing company. The conflicts of interest were rampant. While it would be simplistic to say that Berlusconi won elections only because of his control of the media, he did set the agenda by selecting what was relevant and what was not. This book, based on the author's Ph.D. dissertation, examines how Berlusconi built his empire and used the media, particularly television, to achieve and retain political success in a milieu where allegations of corruption, bribery and links to the Mafia were constant features, and amid his own sexual scandals. Caricatured by the foreign press as macho, vain and gaffe-prone, the book examines how he fended off these attacks. Finally, it explores whether Berlusconi's media-driven political power is a purely Italian phenomenon or a "model" that could be replicated in other countries.

Biographie

Gianni Carta is a political scientist and journalist. An Italian-Brazilian who was educated in the United States and France, he holds a Ph.D. from the Centre d'Études Diplomatiques et Stratégiques in Paris. Carta has worked for international media outlets for over 25 years, covering political events and conflits in the Americas, Europe, Northern Africa and the Middle East.

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