Rayon Sociologie des milieux économiques et de l'entreprise
Giving beyond borders : how companies engage in corporate philanthropy internationally

Fiche technique

Format : Broché
Nb de pages : 275 pages
Poids : 504 g
Dimensions : 15cm X 20cm
ISBN : 978-2-907507-31-8
EAN : 9782907507318

Giving beyond borders

how companies engage in corporate philanthropy internationally


Paru le
Broché 275 pages
foreword Olivier Tcherniak
Public motivé

Quatrième de couverture

The international dimension of corporate philanthropy brings out a key question from a company's perspective: how does one build a common narrative, capable of unifying energies and conveying values on behalf of an entire group?

To answer this question, Giving Beyond Borders presents the ten key steps to a successful international giving policy, through the testimonies of practitioners and expert opinions, as well as the theoretical tools necessary.

Giving Beyond Borders is aimed at all businesses considering their commitment at international level and all stakeholders who wish to understand the motivations and modus operandi of corporate donors.

This practical guide will help readers to understand how best to manage corporate giving abroad, taking into account the diversity of cultures and initiatives.

Avis des lecteurs

Du même auteur : Laure Chaudey