Fiche technique
Format : Broché
Nb de pages : 287 pages
Poids : 320 g
Dimensions : 14cm X 22cm
ISBN : 978-2-296-08311-0
EAN : 9782296083110
Strategy and technology
towards technology based sustainable competitive advantage
Quatrième de couverture
Strategy and technology
Toward technology based sustainable competitive advantage
Companies often try to free themselves from technology - which is thought to be expensive to develop and difficult to control. They prefer to favour acquisitions which are supposed to provide proven technology which extra cost is compensated by « synergies » - seen without risk, as a « mechanical » outcome of the merger. However, technology can prove to be a loyal ally and be combined with all types of profitable growth strategies, whether external or organic.